Design execution
Taking a brand and making it work everywhere — applied across formats, systematized into templates, retouched, and rebuilt clean.
The quiet, essential craft behind good design: keeping a brand consistent across every size and medium, building templates a team can run with, and turning rough or low-res source files into clean, production-ready art.
01 · Brand systems
Applying a brand across formats
One identity, sized and laid out correctly for everything from a business card to a web banner.
What it covers
- Consistent logo, colour & type on every piece
- Correct sizing and safe areas per format
- Export presets tuned for each channel
- Brand rules respected, not reinvented
02 · Templates
Template systems that scale
Master layouts with locked styles and swappable slots, so on-brand pieces take minutes.
What it covers
- Locked styles, editable text & image slots
- On-brand variations in minutes, not hours
- Handoff-ready for non-designers on the team
- Consistent across a whole campaign
03 · Retouching
Retouching & product cleanup
Blemishes, dust and uneven colour removed for a clean, consistent look across a range.
What it covers
- Blemish & dust removal, spot cleanup
- Colour & exposure correction
- Background cleanup and evening-out
- Web + print exports from one master
04 · File repair
Rebuilding & cleaning up files
Low-res or messy artwork rebuilt as clean, aligned, print-ready vector.
What it covers
- Low-res raster rebuilt as crisp vector
- Aligned, correct colour, organised layers
- Transparent and scalable to any size
- Supplied files tidied and documented